Art as Service,
Marketing as Art.
Creative Stewardship & Brand Development Through the Lens of the Human Condition.
the Philosophy.
I believe that each one of us has a main motivating question that drives us. It shapes the stories we tell, the work we choose, and the lives we create. This question is like an inner compass and forms the base of our creative work. When we understand it, everything starts to make sense. Our projects turn into parts of a bigger story, not disconnected ideas. Strategy becomes an expression of identity rather than a performative act. And every creative decision grows from the same authentic center.
the Process.
My work begins with deep listening and a commitment to understanding who you are as a creative. Together, we’ll uncover the core of your artistic identity so your work has a clear and authentic foundation. From release plans, to community-building, to navigating the industry on your own terms, I’ll offer insight and tools tailored to your goals and your pace.
As a former clinical music therapist and lifelong artist, I understand the emotional landscape of the creative life. This is a safe, supportive space to process, re-center, and move forward with clarity.
the Person.
Designed for conscious creatives, artists, and founders who want to lead with purpose and build a sustainable & authentic career without sacrificing their values. Whether you're an emerging artist finding your voice, an established creative recalibrating your path, or a founder who wants to shape their story, this one-on-one approach meets you where you are and supports you in growing toward your next chapter. In recent years I’ve expanded from my music roots to serve other industries. I especially love working in the non-profit sector & helping women run businesses grow & thrive. No matter the industry, it’s the people & the purpose that matter.
Ways toWork Together
Storytelling Strategy
I partner with artists, teams, and publicists to transform musical releases, founder stories, & non-profit missions into digital narratives that honor who they are while building meaningful relationships with the people they hope to reach. We will work together to translate personal values into actionable brand strategies that support both professional growth and well-being. Through strategic planning, storytelling, and creative direction, I help you move beyond the pressure to constantly create and develop a sustainable digital presence with resonance.
PR Readiness (Before the Pitch)
Build the foundation before you hire a publicist. A publicist can amplify your story, but first, you need to know what your story is. With nearly a decade of experience in music publicity, I'll help you transform your release into a cohesive campaign—equipping you with the story, messaging, and materials needed to launch a thoughtful, media-ready campaign. Referrals to trusted publicists when you’re ready.
Creative Direction & Brand Edits
We’ll shape your messaging, visual identity, and overall brand in a way that resonates with who you are and who you're here to reach, making marketing just an extension of your art. Deliverables are customized and may include strategy, bio & one sheet creation, photo/video production, logo/wordmark design, and color palette.
Campaign & Project Management
You focus on creating and I’ll lead end-to-end project management throughout your campaign’s release cycle, managing creative teams and ensuring each phase reflects your vision, values, and long-term goals. Rates to be determined upon discussion.
Artist Mentorship (Students Only)
A monthly mentorship for aspiring artists & creative entrepreneurs who want support & advice as they figure out their unique path in the industry. Best paired with a walk in the park or a cup in your favorite cafe. Mentorship includes one 30 minute meet per month and bi-weekly email check-in. Priced affordably for students only.
Book your free consult for rates and packages.
CLIENTS SEEN ON AND SIGNED BY
WHO IS THIS FOR?
For artists, founders, and mission-driven teams who are:
Craving a career path rooted in integrity, not industry noise
Ready to align their brand with their true voice
In need of structure, clarity, and emotional resilience
Seeking holistic guidance that’s creative, strategic, and soulful
WHY DOES THIS WORK?
Designed for the whole person, addressing both personal and professional goals.
Bridges vision with action, by translating your big ideas into tangible and realistic steps.
Rooted in real-world experience…no gimmicks here!
Builds resilience and sustainability, giving you the tools to navigate your own path and stay connected to your voice through it all.
Looking for custom support for focused needs?
À La Carte Development Services
Bespoke Graphic Design & Animation
Songwriting Session
Background Vocal Session
Brand Story + Messaging Audit
Campaign Strategy Session
Creative Direction for Visuals
Photoshoot & Video Production
Bio Writing
One Sheet Creation
Vocal Production & Performance Coaching
Parent Consulting for Aspiring Music Artists
Complete Label Services Available Upon Request
Testimonials