Rachel Arianna
Creative Direction, Digital Strategy & Implementation for “IMperfect” Anti-Bullying Campaign
I met Rachel at 11 years old and by the time she was 13 she was already an established and powerful youth advocate. After being badly bullied in school, Rachel wanted to create an anti-bullying campaign and something that she could use as a tool for suicide awareness. I worked alongside Kristian Kruz and his production team for the “IMperfect” video including concept creation, casting, styling and digital strategy & implementation throughout the campaign. The music video made it’s national debut on The Huffington Post. Follow the hashtag #kidsofimperfect to read about the cast. The #IMperfect campaign raised awareness for Rachel’s anti-bullying organization, Words Can Soar. Don’t be afraid to tell your story. If you are being bullied, tell someone and ask for help.
“Imperfect”
“Don’t miss this one! “Imperfect” is perfectly brilliant.”
— The Huffington Post
